Tomb Raider: The Angel of Darkness - Press Release
LARA STORMS STORE SHELVES THIS WEEKEND!
LARA CROFT TOMB RAIDER: THE ANGEL OF DARKNESS UNLEASHED IN NORTH AMERICA
Lara’s Star Power Shines In Major Marketing and Advertising Campaign
Partners include Paramount Pictures, Visa, Jeep and Panasonic
San Francisco, CA (June 18, 2003) – Eidos (NASDAQ: EIDSY), one of the world’s leading publishers and developers of entertainment software, will release the highly-anticipated Lara Croft Tomb Raider: The Angel Of Darkness in North America this week for the PlayStation®2 computer entertainment system. Tomb Raider is the most popular computer and console video game series of all time. Since Lara made her debut in 1996, the Tomb Raider series has sold more than 28 million units worldwide.
The Tomb Raider franchise will be supported by a massive television, print, radio and online campaign to support the release of the video game and Paramount Pictures’ Tomb Raider film sequel “The Cradle of Life” scheduled for US release on July 25, 2003. Lara Croft will also have a very high-level television presence this summer via key partnerships with Paramount, Visa, Panasonic and Jeep. Print buys for Lara Croft Tomb Raider: The Angel of Darkness have been scheduled for July through September issues of men’s magazines including Maxim, Stuff, and FHM along with an 18 city outdoor campaign to include bus kings, shelters, and billboards along with live radio reads on the “Howard Stern Show” in the same 18 markets. “The Cradle of Life” film will be supported by heavy advertising and promotions with partners Panasonic and Jeep’s “Rubicon.”
“We have created the biggest and most diverse Tomb Raider marketing campaign to date,” said Chip Blundell, Director of Marketing at Eidos US. “With marketing partners including Paramount, Visa, Panasonic and Jeep, Lara Croft will not only dominate the gaming industry, but build on her status as a major pop culture icon,” continued Blundell.
In Lara Croft Tomb Raider: The Angel of Darkness, the gaming world’s most famous heroine returns as both hunter and hunted relying on her ingenuity, athleticism and a new edge to her personality. The game also introduces a new playable character, Kurtis Trent, who works alongside Lara to help clear her name from a murder suspicion and clean up a most desperate situation. Players must traverse an intricately detailed world, taking them from the back streets of Paris to the depths of Prague.
Platforms: PlayStation®2 computer entertainment system, PC CD-ROM
ESRB Rating: Teen (blood, violence)
Developer: Core Design
Publisher: Eidos Interactive
Retail Price: approximately $49.99
Eidos is one of the world’s leading publishers and developers of entertainment software with a diverse mix of titles for the PC, PlayStation®2 computer entertainment system, Nintendo GameCube™ and the Xbox®. For more information on Eidos and its products visit www.eidos.com
About Tomb Raider:
Published by Eidos Interactive and developed by Core Design (Derby, UK), the Tomb Raider series (5 games in total) has sold over 28 million copies worldwide. Tomb Raider is the number one selling franchise on PlayStation in Europe and the U.S. The blockbuster Tomb Raider movie starring Angelina Jolie was released in the summer of 2001, and the sequel is scheduled for release in July 25, 2003.